A short film exploring the influence of media on religion in Morocco. It examines how religious discourse is shaped, consumed, and amplified in the modern media landscape. A thought-provoking look at faith, representation, and the power of storytelling.

Crafted meticulously frame by frame, this visual journey symbolizes the destined path of a lone knight toward a mysterious castle—a place synonymous with greatness and the actualization of his purpose. Through silence, shadow, and determination, he moves forward, exemplifying the essence of Najm's music and his proclaimed mission as the “SAV!OR”

A unique project where a female Moroccan American football team trained in Skhirat with a professional Mexican American football team to learn the true way of the sport through cultural exchange.

A creative blend of big brands like Carrefour, Chergui and Kiri alongside fun personal culinary projects. Each collaboration brought together food, storytelling, and unique creative directions. A tasty mix of commercial work and passion-driven experiments.